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Ryan Lochte Loses All His Sponsors After Rio Robbery Claim

The Ryan Lochte saga continued Monday, as the four sponsors he had endorsement deals with terminated the contracts. The first announcement came Monday morning when Speedo announced they were terminating the contract. Later in the day, Ralph Lauren, Gentle Hair Removal and Airweave all ended their association with the once popular Lochte.

Lochte’s fall from swimming grace has been swift ever since Lochte, 32, was reported to have fabricated a story about being robbed at gunpoint while at the Olympics in Brazil. He later admitted to having made up parts of the story. It was revealed that Lochte instead was involved in a drunken altercation at a gas station. The incident was caught on video.

In a statement shared on social media, Speedo USA announced “the decision to end its sponsorship of Ryan Lochte. As part of this decision, Speedo USA will donate a $50,000 portion of Lochte’s fee to Save the Children, a global charity partner of Speedo USA’s parent company, for children in Brazil. While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for. We appreciate his many achievements and hope he moves forward and learns from this experience.”


Following the loss of Speedo, Ralph Lauren and Gentle Hair Removal as sponsors, Airweave, who had previously released a statement saying they would stick by Lochte, reversed their decision and announced they would be terminating the contract. In the statement, they said, “airweave is a proud sponsor of the U.S. Olympic and Paralympic Teams and our dedication to athletic achievement is unwavering. Our endorsement agreement with Ryan Lochte was in support of the Rio 2016 Olympic Games. After careful consideration, we have made the decision to end our partnership with Ryan Lochte. We remain committed to supporting Team USA and the athletes preparing for the Paralympic games.”